Well, atleast it's not a 'wardrobe malfunction'. In case you missed it... M.I.A. performed with Madonna at last nights Super Bowl Half-Time Show and threw up her middle finger and said the word 'shit'. And now it's a big deal!!
British hip-hop artist M.I.A.'s obscene gesture in the Super Bowl halftime show is prompting apologies from NBC and the NFL. But it isn't immediately registering as a moment that viewers latched on to.
The digital video recorder maker Tivo said Monday that there wasn't an appreciable bump in viewers who played back the moment where M.I.A. extended her middle finger during Madonna's performance of "Give Me All Your Luvin'" on Sunday night's show.
The NFL blamed NBC for being not quick enough to censor the gesture, while NBC noted that the NFL is responsible for the content of the halftime show.
There was no wardrobe malfunction, nothing like that glimpse of Janet Jackson's nipple eight years ago that caused an uproar and government scrutiny. Instead, in front of some 110 million viewers on NBC and uncounted others online, she flipped the bird and appeared to sing, "I don't give a (expletive)" at one point, though it was hard to hear her clearly.
The risque moment came during the biggest TV event of the year. The screen briefly went blurred after M.I.A.'s gesture in what was a late attempt - by less than a second - to cut out the camera shot.
"The NFL hired the talent and produced the halftime show," NBC spokesman Christopher McCloskey said. "Our system was late to obscure the inappropriate gesture and we apologize to our viewers."
Back in M.I.A.'s native Britain, the London Times noted Monday that while all eyes may have been on Madonna at halftime, "it was the extended middle finger of the British hip-hop star M.I.A. that caused the most controversy." The Guardian wondered whether anyone would really be outraged.
"You'd be forgiven for not having a coronary over the fact M.I.A. gave Super Bowl viewers the finger during her halftime guest spot with Madonna," the newspaper wrote in its music blog. "For most fans, it was probably more shocking to see M.I.A. performing a rehearsed dance routine than flipping the bird."
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