It's official y'all. The Brooklyn Nets will be in Brooklyn for the start of the 2012 NBA Season. And the mogul that is Jay-Z is set to kick off an unprecedented marketing campaign to lure disgruntled Knicks fans to the new home of his New Jersey Nets come next fall.
According NY POST >>
It’s the first time Jay-Z is allowing his popular brand and universally recognized image to market Net tickets.
He’ll personally christen the new basketball arena with a concert there next year, sources said.
Net CEO Brett Yormark said: “Jay-Z will be the face of the team’s fourth-quarter campaign” to sell 4,400 “All-Access” premium seats at the rapidly rising 18,000-seat arena.
Their game plan is set to target Wall Streeters and residents of upscale neighborhoods like TriBeCa and SoHo.
Ducats run from $99 a game in the lower level to $1,500 courtside -- or $4,356 to $66,000 for a full season.
Season packages include perks like free food and having the first shot at buying tickets to non-Net events like concerts and boxing.
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