The Black Eyed Peas front man has been recruited by Intel to help continue the merge of technology and entertainment.
According to Reuters >>
The Grammy-winning musician was introduced on Tuesday as Intel's new Director of Creative Innovation, already outfitted with his Intel ID badge, at an internal sales conference in Anaheim, California.
"Nearly everything I do involves processors and computers, and when I see an Intel chip I think of all the creative minds involved that help to amplify my own creativity," the singer said in a statement.
"It's imperative that Intel and our innovations are kept in front of the global youth culture that embraces new devices and new forms of communication and entertainment," said Deborah Conrad, Intel's chief marketing officer.
She called his partnership with the company a marriage of entertainment and technology.
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